Provide profitability analysis of the identified similar companies.

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The four companies that can effectively compete with Smart Solutions are LEK Consulting, McKinsey and Company, Bearing Point, and Bain and Company. These are all international companies. LEK consulting is an international business consultancy company located in Britain. Its services include digital data and analytics, sales and marketing, digital transformation, edge strategies, and much more. McKinsey and Company offers digital strategies, implementation, sales and marketing, sustainability and transformation (McKinsey, 2022). Bearing Point offers almost similar services but with the addition of HR consulting to help raise the profitability of their clients even further. Bain and Company offers almost similar services to the three above and adds cost transformation and customer experience as unique services to support digital transformation and profitability for contemporary businesses.
1. www.lek.com
2. www.mckinsey.com
3. www.bearingpoint.com
4. www.bain.com
Use the financial statements to conduct:
1) Vertical and horizontal analysis of the identified similar companies.
2) Profitability analysis of the identified similar companies.
Place the results in a table and write a summary for each one.

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