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Write a 2000-2500 word essay exploring the marketing and reception of an aspect of television technology or a television program at the time of its debut.
Research Requirements:
Make use of at least 3 primary sources (such as commercials, print advertisements, reviews) and at least 2 secondary sources from the field of television or media studies.
The paper:
Contextualize your selected aspect of technology or program in history by analyzing its marketing and reception. The paper will need a thesis statement that makes a specific claim about the marketing and reception of the program.
Submission:
In addition to your essay, submit all primary marketing and reception materials as an appendix.
Formatting notes:
Include a title that relates to the paper’s argument (“Marketing and Reception Essay” is too broad a title)
Double space everything
Underline or italicize program titles
number your pages
Use the Chicago manual of style (Links to an external site.)’s guidelines for citing works. The F&DM research guide has helpful information about writing and citingLinks to an external site..
Use footnotes or endnotes, rather than a separate bibliography.
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