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For this assignment, you will need to use attached Excel file with utilities for various hotel amenities that students rated on 2/23. Complete/answer following questions and attach Excel file with your calculations:
Q1. Estimate Average Utility for each hotel attribute.
Q2. Using Average Attribute Utilities, estimate utility of each type of hotel room (new product profile). Which hotel room has the highest utility?
Q3. Estimate utility of existing market offerings
Q4. The market shares for existing hotels is calculated automatically. Which hotel has the largest market share?
Q5. In line for Q5 enter utility for Sokos room with the highest from Q2. What will be market share of that option?
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