Give two or three examples (from commercials or feature film segments on YouTube) of the build of information

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Learning Goal: I’m working on a film question and need guidance to help me learn.We all watch movies more or less the same way. We see what’s in the frame but we don’t consciously take note of every last piece of information in each shot. We see the whole – not necessarily all the parts. But if you’re working from the other end – the creative end – you’re paying a great deal of attention to the parts. From the creative end, it’s all about the build of information from one shot to the next. You’ve seen this in the Guinness “Empty Chair” commercial from this week’s lesson.Here’s another example, a very obvious one, but it helps make the point.At just about 13 seconds into this little movie, they go to a wide shot (WS) to show Ice T sitting there with the kids. The fact that it’s Ice T is reinforced in the medium shot (MS) that follows. Now suppose the filmmakers had shown Ice T in the first couple of shots. Then there would have been no joke, no punch.Again, keep in mind that each shot in a sequence conveys carefully selected information. Selecting information can mean two things. It can mean including information – like the little pumpkins in the bar window in “Empty Chair,” to signify that it’s the fall. It can also mean excluding, or withholding, information.So the build or linear progression of information can be just as much about withholding information as it is about inserting information into the frame.Question:Give two or three examples (from commercials or feature film segments on YouTube) of the build of information. (Include a link to the video when possible.) The examples should be representative and should not be too informal. Your analysis should be acdemic.Use at least 2 reference for citations (because there’s only one listed reading, please find one more academic article for citations).APA format. At least 350 words (not included the reference page).Reading:How Constructive Editing Techniques Can Save Money On Your Next Film by Justin Marrow, No Film School, March 10, 2016 (https://nofilmschool.com/2016/03/how-constructive-…)At least 350 words (not included the reference page)At least 350 words (not included the reference page)At least 350 words (not included the reference page)
Requirements: At least 350 words (not included the reference page)   |   .doc file

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