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After you have had the chance to read Lesson: Marketing in Commercial Recreation and Tourism, you have been introduced to many fundamental marketing concepts, beginning with the “Four P’s of Marketing” of product, price, place, and promotion. You were also introduced to the concept of a life course and strategies for rejuvenation when a brand enters the “decline stage”.
In this lesson’s discussion, we would like for you to identify a company or even a destination that you consider to be in the “decline” stage, and is in need of rejuvenation. Please address the following prompts to lead your discussion post:
1. What product, company, or destination have you identified that is in the “decline stage” and is in need of rejuvenation? Please explain why you chose this company and what signs point to a need for rejuvenation.
2. What are this product/company/destination’s primary competitors doing to make them better or more progressive?
3. What steps do you recommend the product, company, or destination should take to rejuvenate itself? Please identify specific rejuvenation techniques that you learned about in this lesson to guide your writing.
‘Please read the requirements above and complete the three questions,
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