What drives their customer service culture?

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Instructions:
Students will read the attached Case Study AND visit the H&M website for more information to answer the following questions:
1.      Describe H&Ms customer service mantra and how it works for them.
2.      What are 3 of the values you think attribute to the company’s
success.
3.      What drives their customer service culture?
4.      Share 2 resource links about H&M and their service model.
Case Study Link:
https://about.hm.com/content/dam/hmgroup/groupsite/documents/en/hm-way/HM%20Way_en.pdf

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