What emotions is the website trying to appeal to?

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Directions: For this assignment, identify the website you’ll be analyzing and answer the following questions in bullet point/outline format. Answer in complete sentences and explain how you know these things to be true.
**Please note: If you just explain what the website looks like, you are not doing analysis, just descriiption. Be sure to explain what the different elements of design mean.
TARGET LENGTH: 200 words.
Sample:
*my sample is much longer than the target to give you an idea of how an in-depth analysis would look.
1) Website: The Captain Marvel Official Movie Website: https://www.marvel.com/captainmarvel/ (Links to an external site.)
2) How the site appeals to its audience through visual elements:
Tone & Mood – What emotions is the website trying to appeal to?
The Captain Marvel website wants to create a sense of excitement by talking up the movie.
It uses words like “all-new” and “previously unseen” to make the audience feel that this movie is not a worn-out repeat.
It labels Carol as “one of the universe’s most powerful heroes” in an attempt to increase the excitement.
Other phrases, like “galactic war” and “maelstrom,” create intensity.
One section spins mystery and danger around alien adversaries known as the Skrulls, asking, “What can you do when confronted by this menace?” and offers a game to help the viewer prepare.
The Nick Fury section declares in all caps, “TOP SECRET!!!”
It’s also appealing to nostalgia by making the website like a site from the 90’s.
Color – What are the dominant colors? How rich are they? Light or dark?
The dominant color is dark blue for the background, with flashing lights, equaling space (the movie is a sci fi action adventure film).
Site also uses rainbow graphics for the title of the movie.
Different sections of the page are divided into eye-watering, brightly colored graphics, the kind you’d see in the 90’s.
The site is gaudy, flashy, and garish.
Text – How much text is there? Where is the text located?
There is some text, used to describe the movie’s plot and characters, but the website is more devoted to graphics.
The first thing a viewer sees when they load the site are the words CAPTAIN MARVEL in glistening rainbow letters.
Text is scattered throughout the website in every section, where it gives information about the movie.
The images, however, dominate, because they draw the most attention and make the website flashy and funny.
Objects/ Sizes/ Designs/ Logos: How much space is given to each part? What is in the
most eye-catching place? Where are the objects placed in relation to each other? Why?
This website uses an ongoing scroll.
Each subsection of the scroll is divided into a “page” that’s dominated by a different repeating wallpaper background and a flashy graphic, with different color schemes.
Black, starry space and a flaming superhero for the movie synopsis.
Rainbow sky dotted with clouds, superheroes, and a plane for Carol’s section.
More space graphics for the Kree (aliens) section.
Green, leering alien faces for the bad guys’ section.
Grey shield logos and a Nick Fury graphic for Fury’s section.
The webpage is divided this way to isolate different important parts of the movie and explain them. It also gives the site a chance to show off different absurd graphics, which is part of the appeal.
3) Thesis: Captain Marvel’s official website uses tacky graphics, rudimentary layout, and outdated features to amuse its audience and interest them in the movie.
4) Main Idea or Message: Explicitly, the website is trying to sell the movie as fun and exciting. Implicitly, it’s trying to generate interest in the movie by making the website funny.
5) Target Audience: People who remember 90’s website design and see Marvel movies; most likely, those in their 20’s – 40’s. They would understand the inherent joke behind the website and might even feel nostalgic about it. Nostalgia — a feeling that calls up fond memories of the past — is currently a powerful money-making tool, as companies try to wring money out of consumers’ love for childhood memories.

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