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Craft a news brief is based on the following scenario:
Along with your new sustainability initiatives, your aviation company (a commercial airline in this case) has decided to offset 10,000 tons of CO2 emissions. Use the IATA Aviation Carbon Offsetting Guidelines for Voluntary Programs (PDF) https://www.iata.org/contentassets/922ebc4cbcd24c4d9fd55933e7070947/aviation_carbon_offsetting_guidelines.pdf and determine how your program will work.
Choose the customer proposition based on the following options (see section 4):
Opt-in/opt-out/included within ticket
Link to Frequent Flyer Program
Complete or partial offset
Refund policy
Transparency
Select the offset projects and standards, based on the following options (see section 5):
American Carbon Registry
China GHG Voluntary Emission Reduction Program
Clean Development Mechanism
Climate Action Reserve
The Gold Standard
Verified Carbon Standard
Also, refer to the following project databases:
https://offset.climateneutralnow.org to see what the UN’s registry has to offer for green projects
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