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Assessment Information
This assignment is an individual assignment.
This assignment requires you to create an Individual Digital Poster:
Select an existing business of your choice operating in one of these industries clothing, digital, or tourism. You have been hired as the growth manager of your chosen business. You are tasked to establish and enhance its online presence. Create a digital poster outlining the project plan for achieving this objective that includes (but not limited to):
– business background, product being sold (what), the target audience (to whom it is sold), the online market channel: business website or third party platform like Amazon, Facebook, etc. (where is it sold), the process of selling it (how is it sold and delivered), the intended benefit to the customers (why is it sold and impact), is it a seasonal product (when is it sold)
– competition identification
– an online visibility strategy to establish and enhance the digital presence
– summary of an implementation plan within a specified timeframe along with projected benefits
The recommended size to create a digital poster is A1. Your poster should be self-explanatory, interpretable easily without any Q&A.
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