Please answer these three questions with responses of 500 word or less for each question.
1) How is sales promotion different from advertising? What are some issues for the many brands that run sales promotions and also do advertising? What brands have messed up their images in your opinion by running too many promotions, or running the the wrong kind of promotions?
2) What are some the most important issues in international advertising? How much truly global advertising, with the same ad around the world, can be done? How and when can US firms increase their benefits from international advertising?
3) What social issues can be connected to advertising? How is advertising regulated? In your opinion, should there be more or less legal regulation of advertising? Are some ads just too much in some way that could be offensive or a problem to society?
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