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Download the attached data file and analyze the data to answer the questions.
Make a list of the variables in the file and indicate if they are nominal (categorical), ordinal, interval or ratio.
Get the Mean, mode and median for all intervail and ratio variables
Get the frequency tables and percentages for nominal and ordinal variables
Then based on the data and using SPSS respond the following questions:
Would you say that the population on average find the ads funny?
A local businesswoman is considering purchasing a package of ads during college football games the upcoming season. However, she is not willing to invest in this marketing effort unless the population watches on average at least 15 college games a year. Do the analysis based on the results of the survey in the data file
Calculate the mean for the sample’s number of college games and compare to 15
Run one-sample t-test at the 90, 95 and 99 confidence levels Report the results. Based on these data, do you recommend that she invest in the advertising package?
Suppose the majority of the customers are African American. Perform an ANOVA using race as the grouping variable. Calculate the means for the three different race groups. Based on this analysis, does it make sense for her to invest in the ad package?
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