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Word Count: 2000
Coursework Brief:
Imagine that you are Head of Global Strategy for CLOUDFLARE, which is one of the companies visited in the London/Scotland study tour. Your CEO is concerned at the huge rate of change occurring in the global business environment and the risk that this could bring to the business in its current shape. She/he has asked you to write a report which identifies a major global, external challenge that the business will face in the next 10 years; and, how understanding this major global, external challenge could lead to changes in the company’s strategy right now.
There should be three sections to your report:
1. Identifying a major global challenge, using appropriate business analysis tools (i.e. PESTEL, stakeholder analysis) and evidence.
2. Analysing the potential impact of this global challenge on the business during the next ten years.
3. Making strategic recommendations to deal with this global challenge.
Analyses undertaken for the assignment, e.g. PESTLE, stakeholder analysis, etc. should be included within the appendices and, like your bibliography, will not be included in the allocated word count.
Note:
1. An overview presentation of CLOUDFLARE will be attached in files, for more data pls search online.
2. An example of this coursework will be attached in files, pls take structure inside for reference. Especially for PESTLE, stakeholder analysis, etc. in the appendices.
More details, pls check the uploaded document.
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