Assessment Structure In order for your plan to meet the assessment guidelines, y

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Assessment Structure
In order
for your plan to meet the assessment guidelines, you are advised to structure
your report as follows:
·
Introduction: an overview of the chosen organisation/brand (CHANEL Fragrances). about 150 words
·
Insight
·
Market analysis. Identify the most important factors and key issues
facing the category/industry. Marks for this summarised review will be awarded
for knowledge, analysis, evaluation and synthesis.
·
Brand/Organisational impact.
Identify the most important factors and key issues facing the
brand/organisation. Marks for this summarised review will also be awarded based
on knowledge, analysis, evaluation and synthesis.
In order to complete this task you will
need to gather comprehensive research on the marketplace within which the
organisation operates. This is likely to involve analysis of the
macro-environment, micro-environment and target audience as well as
publicly available organisational/brand data. I have uploaded these documents for your reference.
Supporting analysis and research should
be included within an appendix, however no marks are awarded for this.
·
Marketing objective: one SMART marketing objective and justification for it? ( For eg: 1. Achieve an increase of 80% in direct sales
from the website within 12 months)
·
Marketing Strategy: Identify and justify a proposed marketing strategy. An outline of your
target consumer.
·
Marketing Mix: (7 Ps) proposed to achieve the objective and strategy.
·
Control – Monitoring and Measurement: How the plan will be monitored and measured. (avpoid descriptive writing for this one)
·
Conclusion. (50-100 words)
·
Critical Reflection: Reflection which critically assesses the difference between marketing
planning in theory and practice. (500 words for this)
·
References:
Using UWE Harvard format. You
are required to use marketing and marketing planning principles to underpin your
work and cite your sources throughout.
·
Appendices
Effective use of appendices will be
necessary. Models should be included here and not in the main body. If you
are unclear on how to use appendices within a report please contact the
Study Skills team.
500 words for critical reflection and the rest for other parts.
I have attached the assesment template to be filled, along with the asessment guidleines. I have also attached some research done on the topic.
PLEASE READ THE ASSESSMENT TASK ATTACHED CAREFULLY! AND THE ASSESMENT TEMPLATE IS ALSO ATTACHED, WHICH NEEDS TO BE FILLED.

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