on this assignment, you will need to a) summarize the communication strategy of

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on this assignment, you will need to a) summarize the
communication strategy of your chosen organization, b) analyze the
communication strategy of your chosen organization, and c) explain how you
would integrate the communication strategy into the current organization where
you work or into a former organization where you have worked.
A. Summarize the Communication Strategy
Locate an article that discusses the communication
strategies used by your chosen organization. After reading your chosen article,
you may find the exercise below to be helpful in developing a summary
paragraph. Identify the author(s) of your chosen article, and complete the
following exercise:
[Insert author’s name here] discusses how innovative
communication processes have helped [insert name of the organization here]
resolve [insert issue here].
The top reason [insert author’s name here] holds that
position is __________.
A second reason [insert author’s name here] holds that
position is __________.
A third reason [insert author’s name here] holds that
position is __________.
After filling in the blanks, you should have a list of the
positions and claims made by the authors about your chosen organization. Shape
your notes into a summary paragraph. (Do not simply include the list that you
completed in the exercise above.)
Remember that the summary paragraph is where you will
present information from the source. You will provide your analysis and
interpretation in the following section of the paper.
B. Analyze the Communication Strategy
Be sure to include how the communication strategy impacts
the organization on multiple levels. Feel free to use the four levels of sales,
services, value chain, and continuous improvement as a model, which was
discussed in the case study on the Dell Computer Corporation in the Unit VI
Lesson. (Note: Your categories may be different.)
In the analysis portion of the assignment, discuss any
problems (or potential problems) with the communications in your chosen
organization, and provide potential solutions based on your research. Include
ways that effective management could help to provide a solution.
C. Explain Integration Techniques
Finally, explain how this communication strategy could be
integrated into your current or former workplace.
You will need to reference at least two academic sources.
Use the standard five-paragraph format
(introduction/body/conclusion). APA format should be used. The assignment
should be a minimum of three pages in length. Content, organization, and
grammar/mechanics will be evaluated.

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