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Please write 850 words without references, table of contents, cover page etc… No plagiarism!
Summary:
Task 3: Individual Essay
The final assessment is an individual essay based on the research area selected in Task 2. Area selected in Task 2 is Mobile apps, social CRM and gamification.
Students should write an essay in which they evaluate:
The key components of digital consumer profiles within the area studied for the group presentations. (10 points)
The impact of these key components on user experience. (10 points)
How the demand may evolve in the future, under the light of developing technologies in the area and changing experiences. (10 points)
Formalities:
Should have the format of an essay.
Wordcount: Max 1,000 words.
No cover necessary. Just name of the student and class.
Font: Arial 10 pts. Single spaced. Text alignment: Justified. Pdf format.
The in-text References and the Bibliography have to be in Harvard’s citation style.
Submission: Week (13) – Via Moodle (Turnitin). Sunday 8th May 2022. 23:59
Weight: This task is a 30% of your total grade for this subject.
It assesses the following learning outcomes:
Outcome 1: evaluate the key components of the profile of the digital consumer with emphasis on user experience;
Outcome 2: discover the different applications of the digital economy
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