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Assignment brief: You will be expected to select an international brand of your choice that wishes to enter a foreign market (preferably an emerging market) and prepare a marketing plan for the brand. You are expected to justify your decision to use academic and research-based information and references to support your arguments and write a report with an academic tone of voice and writing style.
The plan should cover the three-year period to May 2025 and the list of elements included in the plan is illustrated below:
– A brief overview of the brand
– Analyse the current market and the industry environment
Content of the plan:
– The selection of the market to entry
– Customer segmentation, targeting, and positioning in the chosen market
– International marketing mix
– Branding strategies
Below I am attachning links to sites/sources I have found so far but I need help structuring this report as I have little experience writing marketing reports of this nature. Please let me know if you have any questions or need calirty for this assignmnet
Glovo website: https://about.glovoapp.com/
Statista Sources:
https://www.statista.com/statistics/1171510/distribution-social-media-advertising-audience-ghana-age-gender/
https://www.statista.com/statistics/1171416/number-of-internet-users-ghana/#:~:text=As%20of%20January%202022%2C%20Ghana,in%20the%20West%20African%20country
https://www.statista.com/statistics/1133032/distribution-of-population-in-ghana-by-region-and-gender/
https://www.statista.com/statistics/447521/age-structure-in-ghana/
https://www.statista.com/statistics/1275418/land-area-by-region-in-ghana/
https://www.statista.com/statistics/447572/largest-cities-in-ghana/
https://www.statista.com/topics/7288/e-commerce-in-africa/#dossierKeyfigures
https://www.statista.com/topics/3029/ghana/#topicHeader__wrapper
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