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1. Read the Kraft Case and Chapter 15.
2. Based on your reading the case and chapter 15, answer the following questions.
[1] What is IMC? Define IMC and discuss the main purpose of IMC. Also, explain factors affecting the IMC (promotion mix).
[2] There are various promotion tools (advertising, sales promotion, PR, personal selling, social media). Explain how Kraft employed the tools in their promotion mix.
[3] What stage is Kraft Mac and Cheese at in its product life cycle? Considering product life cycle, what are your suggestions in terms of promotion strategy?
3. Reply two comments in the discussion forum
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