Please see the attached instructions to assist with developing a personal brand

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Please see the attached instructions to assist with developing a personal brand statement.
Field- Business Management with a healthcare concentration.
Use the information in Career Action Worksheets 2-1 to 2-4 to answer these questions.
1. What one or two words describe what you do in general terms? (examples: thinker,
doer, innovator, educator, caring person, organizer, actor, designer, worker)
2. What are you known for? (examples: delivering results despite challenges, balancing
multiple priorities, being driven to finish tasks, knowing the right flavor combination,
having an eye for color, helping the team work together in harmony)
3. What sets you apart from your peers? (examples: speed, thoroughness, kindness,
gentleness, logic)
Weave these words into a short statement that describes you in a way that is appealing.
See the examples in Figure 2-5 on page 37.
Share your statement with two people whose point of view you respect and value.
Ask
them these questions:
• Does this statement describe me accurately? How could I improve it?
• Can you think of situations when you have seen me demonstrate this statement?
• If I were to write another statement, what characteristics should I include?
Rewrite your Personal Brand Statement based on what you learned from these discussions.
Please use the attached worksheet to help you develop your own personal brand statement. Once you have revised your statement according to the instructions on the Career Action Worksheet, upload your final personal statement here for review.

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