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Overview
Love them or hate them, banner ads are one of the dominant forms of online advertising. Due to the widespread use of the standard banner ads (sometimes known as display ads) across websites and other publishers, buyers can easily secure placements at most sites, and publishers can accept ads from most advertisers.
Instructions
Think of what your group’s business does. What defines them? What might attract customers? Think of something that you could create a fun ad for. Then, create a banner ad in three different-sized versions for your group’s business using Google Web Designer (Links to an external site.), Bannersnack (Links to an external site.), or Canva (Links to an external site.). You may consult with other members of your group, but this is an individual assignment.
Guidelines:
Use banner ad best practices by using the following guide: 5 Display Ads Best Practices to Use with Every Ad (Links to an external site.). You can look back at the resources for this week if you feel stuck.
Create banner ads in the following sizes:
160×600
300×250
320×50
The banner ads should have the same content, but they will be in different sizes. Refer to the following ads as examples:
Vertical, rectangular-shaped banner: 160×600.png Download 160×600.png
Square-shaped banner: 300×250.png Download 300×250.png
Smaller, horizontal, rectangular-shaped banner: 320×50.png
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