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Overview
One of the best ways to understand a topic is by teaching others about it. Imagine that your place of employment has decided to hire interns in the future, and you have been asked to create some training materials to help them understand the process of creating Google Ads. In this assignment, you will practice teaching others how to set up a Google Ads campaign and campaign structure.
Instructions
Create a narrated PowerPoint presentation or an infographic that walks an individual through the Google Ads creation process. Feel free to use whatever software you feel most comfortable with. If you choose to do a PowerPoint, it should be about five minutes long. Here is a tutorial for creating a narrated PowerPoint if you need it: Record a slide show with narration and slide timings. (Links to an external site.) If you plan on making an infographic, Canva (Links to an external site.) has a few handy templates that you can use.
Discuss the following in the video or infographic:
Why Google Ads is an effective channel that companies should be running ads on.
Proper campaign structure, format, and creation within Google Ads.
Considerations to be made when trying to figure out keyword selection.
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