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Read Case 9-1, “Boeing’s 737 Max Prepares To Fly Again,” on pages 256-257 of the textbook (Attached). After you have read the case, disregard the questions following the case in the text. Instead, prepare a 4-6 page essay answering the following questions:
Identify four or five stakeholder groups or entities with whom Boeing must communicate as it prepares to deliver its new 737 MAX Jets to airlines and the flying public.
In addition to identifying the major stakeholders, discuss the nature of their interest or stake in the case, and what would be the best strategy and communication channels for Boeing to utilize in communicating with each stakeholder group or entity.
Your answers to the questions should be original, thoughtful, and well-reasoned, demonstrating your insight regarding the case and the questions presented. You should answer the questions in the order presented, and your analysis of the case should include a discussion of relevant material from the text and lecture materials.
Include a minimum of two (2) outside resources, excluding the textbook. Style and citations should follow the current APA edition.
eText: Managerial Communication: A Strategic Approach, by Larry Smeltzer and John Waltman.
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