Please write two paragraphs about Playstation’s innovation and success. No refer

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Please write two paragraphs about Playstation’s innovation and success. No references are required. Project outline is below.
Introduction
/ History of Sony PlayStation:
The
Sony PlayStation is in millions of homes worldwide, being released in Japan in
December 1994 it did not make its debut until nine months later in North
America. The release of the PlayStation achieved critical acclaim with
impressive sales. In 2005, PlayStation was the first console to ship 100
million units. Before this, the first PlayStation resulted from a failed
partnership between with Nintendo back in 1991. Through time, the Sony
PlayStation has evolved to meet consumer needs and wants through various
innovations and intrapreneurial abilities from the organization’s employees.
This
evening we will take you through the intrapreneurial project of the
PlayStation, a critique, an assessment of the project, and the best practices
our team has determined that should be applied to future intrapreneurial
projects, along with our conclusion on the case study of the Sony PlayStation.
Intrapreneurial Project. Summarize the
intrapreneurial project from its inception to its conclusion, including how it
was defined,
analyzed, and implemented. Capture the point of view of the intrapreneur as
much as possible.
Competitiveness in the Market: Can we include a competition
component, what drove them to reinvent themselves, and where they stand now
(perhaps the latter in the Assessment section).
Inception
Problem:
Ken
Kutaragi and his daughter’s experience with the Nintendo
Solution:
Dedicated
chip SPC7000
Value
Proposition:
Augmented
audio experience
Improved
overall potential quality of games
Sony and Nintendo: A Failed Partnership
Partnership:
partnership
with Nintendo to have Kutagari help develop a new platform for Nintendo
using the SPC7000 as a foundation
Project:
New
Nintendo console design incorporated a CD-ROM based approach which incorporated
the SPC7000 foundation
Outcome:
Nintendo
did not want to move forward with the new CD-ROM based design and the
joint effort was dismantled
Sony’s Golden Goose: The Playstation
Recognizing
the potential, Kutaragi was able to convince Sony leadership to
develop its own gaming system built around the new innovation and the
CD-ROM based game vehicle
Leveraging
its existing expertise and history in the audio/visual technology market,
Sony created a unique product that set the foundation and direction of the
market
Critique: Critique
the project using the best practices you have assembled in the course, aligned
with your summary of the case.
With a show of hands, how many of us have spent money
on PlayStation, whether it be a game, an accessory, a Nintendo gift card or the
console itself?
Sony PlayStation
Today
is
now a household name
worth
almost 157 billion dollars
synonymous
with gaming
has
over 111 million monthly subscribers.
Innovative Concepts
prior to initial success:
Establishment
of Sony Computer Entertainment.
Addition
of 250 video game developers.
Consideration
of a variety of potential consumers
Innovative
Differentiators to Sony’s Success
3D
Gaming
Vibration
Controllers
CD-Rom
Marketing
Their success is a
combination of:
a
lower price than competitors
powerful
technical specs
Sony
brand awareness
massive
marketing arm and favourable media coverage
all-encompassing
Sony consumer electronics ecosystem
partnerships
with important industry players
the
need to make their products innovative with new concepts while expanding
on the existing ones.
Assessment:
Success or failure?
Best-selling gaming
platform
Close to 500 million
units sold since introduction
Created a new market
for Sony
§ PlayStation introduced Sony to the
gaming console market which they will later dominate
§ Opened the platform to independent
game developers
Used existing
expertise and Sony products in a different way
Drew from other Sony
divisions to bundle capabilities of many Sony products into one
system
Enabled Sony to
participate in the existing computer hardware market
In 1990 Sony was
known for production of video and sound equipment, televisions, records,
electronic components, and some movie industry presence.
Factors critical to
its success:
Vision
Ability to see an
opportunity in gaming industry in its infancy
Gaming console as an
interface into a network enabling communication and interaction with the
world
Leadership support
§ Sony CEO skipped the traditional
approval process and signed off on PlayStation creation
§ PlayStation leader delegated
specific tasks and remain very present in each phase of the project overseeing
the development
Create value for the
company
Established Sony in
the gaming market,
Allowed expansion
into computer production
Create value for the
consumer
Console included DVD
playback capabilities, internet connectivity, and other functionality in a
reasonably priced package
Made it profitable
PlayStation became
the most profitable division of Sony
in 2020 PS related
revenue accounted for 25% of the Sony revenue
Best Practices:
Best Practices Sony PlayStation
Structural
changes to support innovation
Data analysis
Employee
development & education
Developing
and maintaining external partnerships
Structural changes to support innovation
Senior
support of innovation and development
Chief
Engineer Ken Kuragi promoted to deputy president in 1996 and to president
in 1999
Strategic
pillars changed to include gaming
Data Analysis
Sony
uses real time analysis of consumer usage of all products in potential areas
3D
versus 2D graphics
Decision
to not concentrate on mobile devices
Streaming
& DVD Capabilities
Employee Development and Education
Sony
has many internal programs aimed at developing and nurturing innovation and
talent
Sony
University
Startup
Acceleration Program (SAP)
Innovation
fund available for new ideas
Developing
& Maintaining External Partnerships
Sony
continually encourages and fosters partnerships and joint ventures with
innovators and experts
Ninetendo
Partnership
Many
Current Studio Partnerships
Game
shock feature resulted from joint venture
Current
VR development
Conclusion
Success and Innovation

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