For this assignment pick a topic that relates to marketing research and social m

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For this assignment pick a topic that relates to marketing research and social media.
Illustrative examples for topics are
Marketing research ethics and social media
Best practices for the data collection on social media
Recruiting respondents on social media
Using TikTok (Instagram, Facebook, etc.) for marketing research
Assessing data quality on social media
Importance of social listening
Data analytics using social media
…
You can focus on a specific platform or a method (e.g., Research ethics (or violations) on Facebook, Google Analytics, scraping social media data)
You can also
review an example of a company using social media data for research
summarize a journal article (Journal of Marketing, Journal of Marketing Research, or Journal of Interactive Marketing) that has used social media data for their research and review which data the authors collected, how this data was collected, as well as the key findings from this paper.
After identifying a topic, write a 2-paragraph plus take-aways blog post about this topic, company, or journal article. The post should include:
A title reflecting the focus of the post
2 paragraphs of text discussing the topic of your choice
2-3 references (which should be listed at the bottom of the post)
2-3 bullet points at the end with key take-aways for the reader
A picture related to the blog post’s content
400-500 words, about 1.5-2 pages double-spaced
To wrap up, there is a Research Blog assignment this week – you can pick a research-related topic that you’d like to write a short-form blog about. The objective is to leave me (and your classmates, if you decide to post this blog on Yellowdig as well) with 3 takeaways on a research-related topic. The possibilities here are limitless – pick something you’d like to delve in a little bit deeper this week. For example, we haven’t talked much about research using social media or artificial intelligence in this class. Or maybe you’d like to revisit research ethics, maybe talk about research on consumer or marketing trends. This is an assignment for you, where you have the space to reflect on this class and explore a topic in this context that you didn’t have the chance to yet.

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