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4 sections below should be answered. Executive Summary, Overview, Issue Statement, and Strategic Direction. An explanation of each section is below. You did an outstanding job on the last paper, so I requested you for this one as well. The professor will run the paper through plagiarism software, just as a heads up. Thanks in advance.
* Executive Summary of Ford (1 page min)
– Should be written from the perspective of a manager delivering this analysis to the CEO
* Intro/Overview of Ford
– Brief overview (history and background) of the company. Who are the customers/users of the company’s services/products?
*Issue Statement
-What specific problem is the company facing? State this Clearly. Is the problem well known? Has it been previously addressed? The problem is the direction your paper will take and where its focus should lie!! Each section of the paper will to some degree talk keeping the problem at hand in mind.
*Strategic Direction
-STRATEGIC DIRECTION (NOTE: Not every subheading needs to be addressed—these are possible topics for inclusion in your analysis. Use your own discretion in selecting topics to create a robust review of this company.)
– Company’s vision, mission, business and marketing strategy
o Does the company use cost leadership? Differentiation? Focus?
o Does it tend to use strategic leadership? Tactical?
– Company’s business plan, operational plan, leading indicators, and financial considerations for success
– What are the core competencies?
– Discuss any patterns, such as cyclical or season sales.
– SWOT/TOWS matrix analyses.
o This should include an analysis of major competitors
o Discuss the barriers to entry
– Where do products/services fall within the BCG? Discuss this.
– What level of diversification is present within the company? What does this mean?
– If the company is global, how does its international strategy differ from its domestic?
– How does the company rate its goals in terms of importance and how does this affect its strategy?
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