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Case Study – 1982 Tylenol Incident
Submit a 2-page paper summarizing and reflecting on the Tylenol and related cases:
Summarize the case by focusing on the role of public information
Provide a reflection on the impact that one incident had on the public trust of a longtime trusted business and product
Explain some of the additional protections that we have today as a result of this incident
Organizations and businesses are just one step away from an incident that could threaten public trust.
PIOs play an integral role in addressing public concerns and rebuilding trust as illustrated in this case study.
Case Study – cyanide-laced Tylenol
On October 1, 1982, flight attendant Paula Prince was found the dead cause of taking cyanide-laced Tylenol. Prince was the final victim along with six others who had died of unknown causes in Chicago, IL. After Prince’s death, Richard Keyworth and Philip Cappitelli, firefighters in the Windy City, realized that all seven victims had ingested Extra-Strength Tylenol prior to becoming ill.
Further investigation revealed that several bottles of the Tylenol capsules had been poisoned with cyanide.
Bottles of Extra-Strength Tylenol were recalled nationwide but the only contaminated capsules were found in the Chicago area.
The culprit was never caught, but the mass murder led to new tamper-proof medicine containers.
View the video and linked articles.
Read the NY Times article How Poisoned Tylenol Became a Crisis-Management Teaching Model https://time.com/3423136/tylenol-deaths-1982/
Read about the string of copycat crimes that ensued Cyanide Laced Tylenol Kills Seven https://www.history.com/this-day-in-history/cyanide-laced-tylenol-kills-seven
View the video from Retro Report A Trusted Pill Turned Deadly. How Tylenol Made a Comeback https://www.youtube.com/watch?v=l1R0EnzGB3I
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