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A new coffee shop named “Mocha” is opening one mile from a Starbucks. Mocha offers a popular European product that is essentially a mixture of coffee and chocolate, with the consistency of thick hot chocolate found in Spain. Mocha’s owner asks you for a Search, Display, and Video digital marketing idea. You decide to focus on one of the three digital marketing areas. Provide your recommendation with specific tactics for either Search or Display or Video.
– Quality Work: When you submit written work, please prepare it in Microsoft Word using a format/style consistent with professional business practice. Quality work is free of spelling and grammar errors and has a professional appearance. I will consider spelling, grammar, punctuation, and the professional appearance of your work in determining your grade for each assignment. Use the spellcheck and grammar check functions in MS Word and proofread all written assignments before turning them in. In addition, www.grammarly.com is a resource that helps improve your writing.
(2) Identifying Submissions: Please include a title page that provides appropriate identifying information as the first page of each assignment. A page with your name, course name, and course CRN (Section Number) will be sufficient for Informal Written Assignments. For Formal Written Assignments, you will find an example of a title page in the APA Manual. If the requirements for an assignment indicate a minimum or a maximum number of pages, the title page, table of contents if any, and list of references are not counted in the number of pages submitted.
– The Art of Digital Marketing Readings Chapters 2, 3, and 4 can be useful too.
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