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You just started a new job with a twenty-five-employee small business. By accident, you found out that the company does not have a clear marketing strategy. So far, the company has been lucky with its product sales, but you have a feeling that things will not continue at the same pace for much longer because a competitor has entered the marketplace. Assuming that you had the opportunity, how would you go about convincing the owner that the smart thing to do right now is to create a marketing strategy? Make the case to the owner.
Please use the updated APA 7 style format only
Please use the textbook in the link provided below as the only or main reference. (chapter 8)
https://saylordotorg.github.io/text_small-business-management-in-the-21st-century/index.html
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