Rhetorical analysis

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Rhetorical analysis is the foundation of good research as well as the substance of being a critical and thoughtful participant in media. We receive media every day and the ability to deconstruct it and recreate meaning with an awareness of the author’s intent can help us be more knowledgeable consumers of information and make more educated decisions. In research, rhetorical awareness and analysis is important to understand an author’s intent and biases so as to better understand the research for our own purposes.
Introduction
For the first part of the paper, introduce and describe the visual piece. This should take more than one paragraph.
Describe the visual artifact. Include layout, design, and content.
Discuss where you might find this piece.
Include why you decided to use this visual artifact.
Tell the audience what you think are the most defining elements of the artifact.
Analysis
In the second section of the paper, analyze the central claim being made by the visual artifact by critically exploring the main points of analysis. Use the discussion forum from Week 2 to help guide you in this section. Pages 39-51 in The Academic Writer are also very helpful for visual analysis. Below, I’ve included some questions to consider for analysis. You are not required to answer each question.
What is the piece trying to persuade the audience of?
Who do you think is the target audience for this artifact?
Does the piece use stereotypes to convey meaning?
What underlying politics are represented? How so?
How are Aristotle’s appeals represented in the piece? How does Kairos affect the way this visual artifact is analyzed?
Conclusion
In the final section of the paper, wrap up the larger issues represented by the visual artifact. This is where the analysis is summarized and the biggest points are stated concisely for the audience. After the conclusion, please include a Works Cited entry for the image. The green pages in the back of The Academic Writer make a great resource for MLA formatted entries. Purdue OWL (Links to an external site.)is also a reliable resource.
Requirements for Mini-Portfolio:
The requirements for the mini-portfolio include:
750-1000 words
12 point, Times New Roman font
Double-spaced with one-inch margins
Works Cited
A working draft with peer revisions
A reflective cover letter
MLA formatting
A copy of the analyzed visual artifact
Here is the ad i have chosen and the analysis i did on it
1. I have chosen a Coors light advertisement for my rhetorical analysis. This advertisement is promoting recycling as they are moving towards being more sustainable, this ad caught my eye due to its creativeness in it along with the fact that they were promoting recycling.
What is your general impression of the design and presentation of words and images in this text?
This advertisement is fairly simple with a neutral background with their text bolded in the center.
This ad includes recycled items surrounding the main text of everyone can recycle.
What design elements are important in this text?
There are multiple elements in this ad but your eyes are drawn to the center which is the beer can with its logo transformed to look like the recycling logo.
What is the relationship between image and words in this text?
The surrounding images all relate to the ad which is repurposed items that directly connects to their saying “refresh.recycle.renew”
In what ways does the design appeal to logic and reason? In what ways does it appeal to emotion?
The use of the recycled items correlating to their slogan of everyone can recycle appeals to logic and reason.
This ad appeals to emotion in the use of imagery and words showing how they have repurposed certain items along with their slogan.
Does the text assume prior knowledge about an image?
No, the text is pretty simple and straightforward about recycling which is common knowledge.
How would you describe the impact or message of this text?
I would say that this ad makes you more conscious of your everyday habits, and makes you think on how can you recycle items in your life.
Does it achieve its intended impact?
Yes, this ad/ company is moving towards a more sustainable approach and the imagery shown is a great way that represents that along with their slogan.
https://www.nationalgeographic.com/pages/article/sponsor-content-coors-light-4

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