O​‌‍‍‍‌‍‌‍‍‍‌‌‌‍‌‌‌‌‌‌​bjectives: • To develop an understanding and appreciation

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O​‌‍‍‍‌‍‌‍‍‍‌‌‌‍‌‌‌‌‌‌​bjectives:
• To develop an understanding and appreciation about the influences of micro and macro
environmental actors and forces that affect an organisation’s ability to serve the needs ofthe
target market;
To develop critical analytical ability to gather and analyse relevant data to facilitate decision
making;
• To develop foresights to predict industry trend and tailor the organisation’s practices to respond
to the changing situation.
How the assessment fits into the subject/course:
Marketing in the 21st century has evolved profoundly which is a critical element of business
administration. The design of marketing plans is integral to business organisation and the assessment
of this subject aims to provide students with the opportunity to apply the knowledge to develop
effective marketing strategies. This assessment requires the students to analyse overall situation of
the Business Case provided on Blackboard prior to developing a marketing plan. The students will then
continue to develop a complete marketing plan in their next assessment for the same Business Case
given on Blackboard. A shortscenario is given below to help students address the tasks involved in the
assessment 1.
Linkages between Assessments 1 and 2:
Assessment 1 requires students to undertake the SWOT/TOWS analysis (Case Study will be
Provided on Blackboard). Students are advised to conduct comprehensive research through the
Torrens Library database. The assessments 1 and 2 are interlinked where students needto
summarise the situation analysis from their assignment 1 while discussing this section within the
assessment 2, the marketing plan.
Instructions:
This assessment task entails you to develop a Marketing Environmental Analysis that comprises
both the micro-environment and macro-environment. The micro-environment analysis involves a
scrutiny of internal environment that facilitates specifying the strengths and weaknesses, while,
the macro-environment analysisrequires the scrutiny of demographic, economic, natural, political,
technological, and cultural (DENPTC) dimensions which will assist in specifying the opportunities
and threats. Changes within the macro environmental forces are outside of an organisation’s direct
control entailing an organisation’s marketing strategies to be adjusted to capture emerging
opportunities and minimise any potential threats. Therefore, in this assessment task you will need
to:
• Articulate your learning about marketing concepts and principles covered from Module 1 to 3.1
to demonstrate your level of unders​‌‍‍‍‌‍‌‍‍‍‌‌‌‍‌‌‌‌‌‌​tanding to evaluate the organisation’s overall situation;
• Critically analyse the link between marketing theory and practice;
• Demonstrate research skills to reveal the insights;
• Apply appropriate business report writing skills;
• Discuss appropriate strategies with regards to your SWOT analysis.
• Use the appropriate APA style both in text citation and the reference list at the end. You should
use at least 10 relevant academic references from leading marketing journals and textbooks to
showcase quality of your research. Please see more information on referencing here:
• https:// library.torrens.edu.au/academicskills/apa/tool
Tasks:
1. Discuss the value propositions, core brand values and buyer behaviour of your chosen
organisation;
2. Analyse the micro-environment (the company, suppliers, intermediaries, relevant publics,
customers and competitors);
3. Analyse the macro environment, that is, demographic, economic, natural, technological,
political and cultural (DENTPC) forces to demonstrate their impacts on your chosen
organisation’s strategies/capabilities to serve the target market (s;
4. List the strengths, weaknesses, opportunities and threats (SWOT) as well as suggest appropriate
strategies by incorporating the TOWS matrix to draw from strengths to capture opportunities,
to overcome weaknesses and to defend from threats.
Note: Take time to gather relevant data about your chosen organisation as well as the
broader external environment in which the organisation operates. Find good quality
academic references from high quality marketing journals and text books to substantiate
your arguments, suggestions and explanations. Use relevant headings/sub-headings to
ensure a cohesiveness and logical flow of the report.
Submission Instructions:
Submit your assessment via the Assessment link in the main navigation menu in MKT600/
MKTG6002 Marketing subject. Please review TUA overdue policy in page 5 through the link
copied below which applies a 10% deduction for each day up to FIVE days. Any submission
that overdue for more than FIVE days will get 0.
https://laureateaus.sharepoint.com/sites/MyTorrens/Shared%20Documents/Forms/Pol
icies_Filter.aspx?id=%2Fsites%2FMyTorrens%2FShared%20Documents%2FPolicies%2Fa
ssessment%20policy%20for%20he%20coursework%20and%20elicos%5Fpl%5Ftua%5Fac
%2Epdf&parent=%2Fsites%2FMyTorrens%2FShared%20Documents%2FPolicies&p=true
&originalPath=aHR0cHM6Ly9sYXVyZWF0ZWF1cy5zaGFyZXBvaW50LmNvbS86Yjovcy9Ne
VRvcnJlbnMvRWFLY2xTM28tUHBOa25uX2ZQV2Z6c2NCRzJFSVI0OXJ0amxjYlF5bGZDYjl0
dz9yd​‌‍‍‍‌‍‌‍‍‍‌‌‌‍‌‌‌‌‌‌​GltZT1pWEF5NDdrLTJVZw

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