Assignment Overview & Questions This is an individual assignment. Through this r

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Assignment Overview & Questions
This is an individual assignment.
Through this research assignment, you will
explore the relevant sustainability literature and become familiar with the
specific context and sustainability priorities.
You will also identify the maturity level of businesses in terms of
sustainability and be better prepared for the reality of the market.
The Scenario
You are working for a fictional company
from a sector of your choice (such as agriculture, manufacturing,
services, telecommunications etc.) based in a country of your choice
(you are encouraged to select a country you are NOT familiar with, e.g. Canada
if you are an international student).
Jackie (she/her), the owner and CEO of the
company, was recently invited to a conference and heard a very inspiring talk
on sustainability and how it was becoming the “new normal” for businesses in
the 21st century. She would
like her company to do more about it, but she is not entirely convinced that
there is a business case, and she is also afraid that this could be very
difficult.
Jackie remembered that you had some
training on sustainability and assigned you to research the matter
further. She asked you to prepare a short research report, video presentation,
or infographic on sustainability
and how it relates to the company, so she can decide whether to pursue the
matter further.
The Content
After some thought, you decide that your
research should answer the following questions so that Jackie can make an
informed decision:
1.
What is
sustainability and CSR?
This provides Jackie with the necessary context to follow the rest of your
report.
2.
What are the top three sustainability
challenges in your sector/industry? Why?
Identify three major challenges and explain why they are relevant.
3.
What are
the businesses in your sector doing to manage those challenges?
For each challenge identified in Q2, describe best practices by
individual companies.
4. What should Jackie do?
Based on the above, describe
three sustainability actions you would recommend to Jackie for the company to
undertake.
Clarifications
·
Company: You should choose
a specific fictional company from
the sector of your choice (e.g. ACME Automobile Manufacturing in the automotive
sector) and describe it in your report/infographic/video. Refer to Appendix A1, B1 or C1 below.
·
Audience: Remember that your
audience is Jackie from the scenario.
Not the professor. You should
explicitly address it to her as if you are working in the company of your
choice.
·
Question 3: When mentioning
best practice examples, you should focus on what the specific companies do
(or say they do). Best practices may
include specific actions, initiatives, projects, programs, policies and
strategies, or even innovative products, services, and solutions.
·
Use of acronyms: Remember that
Jackie has NO Idea about acronyms we have discussed in class, such as CSR,
SDGs, etc. Therefore, you have to
explain them the first time you use them (including in the Executive Summary). For example, Sustainable Development Goals
(SDGs).

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