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As discussed in Saunders et. al (2019), the term ‘research’ is widely used by academics, media, businesses and government, but arguably is a term that is often inappropriately used to promote products, or for political gain. The nature of research is to discover something new, or to find a solution to a problem in an organised and systematic way (Bougie & Sekaran, 2020).
Basic research is theoretical in nature and is concerned with the expansion of knowledge, whereas applied research has some practical application, whether that be a business problem to solve or an academic unknown to answer. Although basic research is regarded as a key element of academia, research by Bentley et. al (2015) has uncovered that a greater proportion of academics are interested in applied research compared to basic research, perhaps due to increased funding opportunities within the former.
Kock et. al (2020) discusses how ideas for research come about through a combination of real-world observation, the need for bridging of two or more disciplines, and through challenging of established assumptions and theories, however in my opinion these are more relevant to applied research ideas, and are somewhat in contrast with methods for generating ideas for basic research such as consideration of personal interests and expertise, examination of past research papers and searching of existing literature (Saunders et. al, 2019).
When specifying research ideas and questions, there should be an identifiable problem or question to be answered, and consideration should be given to not basing the research on preconceived ideas. It should be ensured that objectives are specific, and relatable back to the research question.
Although academics are generally interested in both basic and applied research, are practitioners in industry less likely to be interested in conducting basic research?
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