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Please watch the video and read the mini-case on Smart Car.
Q1. What methods did Smart USA use to test market the Smart Fortwo car among prospective customers?
Q2. What trends are influencing the market potential of the Smart Fortwo car? How does Smart USA utilize buzz marketing?
Q3. Offer specific suggestions or insights from your perspective as a marketer with respect to the company’s buzz marketing efforts. Also, highlight what you have learned about new products and marketing innovation from this.
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