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oncept Development Statement and Menu Outline
Write two paragraphs addressing who you are (3-5 sentences each) providing a clear description of your
restaurant concept for a 100 seat restaurant by addressing the following topics referenced in the
powerpoints for Day 1 and 2 and additional internet research as needed.
Who are you:
_____ Name of restaurant
_____ Logo (borrowed from Google Images, cite source)
_____ “10 new segments” used to describe the restaurants target market (5 points)
_____ Description of operations atmosphere and décor – (15 points)
_____
Total
seating capacity (state specifically this is a 100 seat restaurant) (5 points)
Write 1 paragraph addressing what you do in the following topics referenced in the powerpoints and
additional internet research as needed.
What you do:
_____ Description of the restaurants style of food (20 points)
_____ Days and hours of operation for each meal period (Breakfast Lunch and Dinner) (10 points)
_____ Menu Outline – outline of each menu by category – see Menu Outline Template
_____ Breakfast (10 points)
_____ Lunch (10 points)
_____ Dinner (10 points)
Who you do it for: (Customer Profile)
_____ The target market demographic characteristics (10 points)
https://www.restohub.org/operations/planning/defining-your-restaurant-target-
market/#:~:text=The%20target%20customer%20of%20your,religion%2C
%20race%2C%20and%20geographic
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