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In this discussion, you and your classmates will reflect on what makes writing persuasive. Much practical writing (noncreative) is intended to persuade in some way or another. As you have read, business writing always makes an ask of the reader, even if it is just for their attention. In this discussion, reflect on the following topics and address them in your post:
* Share with the group something you have read recently and found persuasive. It might have been an opinion piece in a newspaper or magazine, a post on social media, a brochure, or a billboard.
* Explain what makes the writing persuasive. How did the writer convince you? Provide evidence from the writing to support your explanation.
* Think of a piece of writing you have seen in a work context that you found persuasive. It might have been an email, a memo describing a new policy, or a recommendation for a change in procedures. Share that example with your classmates.
* Explain what makes the work context writing piece persuasive. Again, how did the writer convice you? Provide evidence from the writing to support your explanation.
* Working from these two examples, generalize about what makes writing persuasive. Are there elements that all persuasive writing has in common?
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Guided Response:
You are expected to engage in this discussion on at least three separate days throughout the week, Tuesday through Monday. You must respond to at least two classmates in this discussion—use this discussion as an opportunity to get to know each other, share ideas, ask questions, explore differences, and think critically about your assumptions. You are encouraged to share relevant audio, video, or images to your responses.
Anthony-
The most persuasive idea I have read lately was from a fishing magazine. The add told you that this one type of artificial bait was guaranteed to catch fish. All the Bass master Professionals used this bait in tournaments and won. The advertisement explained the Cast and Pop was the best method to fill your cooler. Against my better judgement, I bought it. This time the results were good when I used the bait. Technology in fishing bait has come a long way.
At work, everyone received a company email about using cellphones while driving is prohibited. We discussed this issue in the safety meeting. The main idea for policy change was because a driver of a large loader backed up and killed another worker between the equipment and a concrete wall. The driver had an urgent phone call while backing up. The safety committee all agreed this was a good policy in an industrial facility. For your own safety, this persuasive rule will help everyone come home safe.
These two examples have a-lot of elements of persuasive writing. The first paragraph has keywords and promises from professionals. The new policy had a horrible story which kept you attention. The use of keywords persuades action from the reader.
Brandon W-
I found a post on LinkedIn yesterday that persuaded me to act. It was a multiple-choice poll on job satisfaction and what is the most appealing benefit for an employee. That was easy; I would enjoy more time off. The writing was persuasive because it struck an emotion, and the question was relevant. Convincing me was the call to action: “tell us what you think?”
A piece of writing at work that I found persuasive was an email for a learning activity. Cyber security training was on phishing, external attacks on data, and best practices to report such events. The message convinced me to act because of the deadline and failure method. As stated in Brightview (2022), “this is due in seven days, and the late attendance list will be sent to upline managers.” Easy persuasion for me; it was completed on the first day of the email.
In the example of the cyber security training, persuasion was the call to action and the deadline. The email from our Human Resources Manager and an email from a phishing attack contains a similar method, including an informative tone, reminders, and deadlines. As stated in Rajivan and Gonzales (2018), “Emails that pretend to provide reminder/update/notification are more likely to contain a deadline and may contain statements that inform problem/failure/loss; correlation between Notification and Deadline” (Para. 54). Some argue that the objective of persuasive writing is promoting action (Brown, 2019). The persuasion is the deadline, emotion of failure and therefore produces a call to action from the emotion and instructions from the writer.
The example of the LinkedIn post was merely easy, and the persuasion was induced by the choices provided to you. As stated in Frederick (2011), “to make sure you get the result you want, make sure you include a call-to-action to let the reader know what they should do next” (P. 8). It was a thought-provoking poll question asking “what do you think is beneficial?” Another factor was anticipating what answer was winning in the poll