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Ethics And Communication
Wk 3 – TARES Evaluative Essay [due Mon]
Assignment Content
Select a specific advertising campaign of a product or service to evaluate.
Research your selected advertising campaign using the Internet or other sources.
Write a 750- to 1,100-word paper that evaluates your selected advertising campaign using the TARES test of ethical advertising. Remember, the TARES test asks the following questions:
Are the ad’s claims truthful?
Is the claim authentic?
Does the ad treat the recipient with respect?
Is there equality of status or importance between the sender and the receiver?
Answer the following questions in your paper:
Who is the intended audience for this product?
What needs does the product or service propose to fulfill?
What are the positive aspects of the advertising campaign?
What are the negative aspects of the advertising campaign?
In what ways is the advertising ethical or unethical?
Does the campaign meet the TARES test?
Cite at least 2 references.
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