Please answer the following questions Better Place failed in validating the mark

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Please answer the following questions
Better Place failed in validating the market’s readiness for its EV.
Zoom out and examine Tesla from a lean startup
prospective. How did Tesla validate the market’s readiness for adoption
of electric vehicles?
In your answer – don’t limit yourself to the facts laid out in the
case – feel free to rely on personal/publically available info.
On
the Better Place side – Shai Agassi (0 automotive experience), appointed
as his CEO Moshe Kaplinski – a well know retired IDF general.
What would you say are the pros and cons of such decisions? Feel
free to provide examples of founders which have launched companies
without prior industry experience and have done particularly
well/terrible.

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