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Exploration and Suggestions on Cultural and Tourism Product Structural Adjustment under the Normalization of Epidemic Prevention and Control Although from the whole country to the provinces, support policies for finance, land, taxation, financial subsidies and other aspects have been increased to revive the development of tourism, but the lag of local supporting documents has become the “glass door” for enterprises to enjoy the policy. Tomb-sweeping Day, “May 1st” and other service periods have tested market consumption again and again. The resumption of work does not mean that the resumption of production is still the backbone of reality. The imbalance between supply and demand is within the government’s macro-control and development strategy. When the normalization of epidemic control has become a set point, the tasks of “six insurances” and “six guarantees” urgently need to be solidly promoted and the product structure adjusted. The task of upgrading service quality and optimizing the development of the industry is imminent. First, the current situation of the industry, the market positioning of the supply chain is inaccurate, the quality of service products is different, the professional R&D personnel are seriously faulty, the production of products in the same bottle leads to unreasonable low-price competition, the profit margin is plummeting, and the industry order is not sound, etc. The problem is becoming more and more prominent, and the development of the traditional fish industry in Shandong Province has entered the expectation. The company has been in a small, weak, scattered and poor situation for many years. There are only regional brands, but there is a lack of big companies and big brands. Although Shandong Province has the advantage of location Obviously, cultural and co-organizing resources are superior, and the status of a province with a large population and a large economy has also created a healthy foundation for the liquor market, but the inbound business is shrinking, which directly reflects the single product structure of Shandong Province, and the lack of cultural participation and interaction. . The product selection cycle is too long, the awareness of back-selling promotion is weak, and the product system is not perfect. Second, product structure adjustment and service upgrades are affected by epidemic prevention and control, and customers tend to travel in small groups in Zhitu and surrounding areas. The destination carries out tourism consumption for the purpose of leisure vacation and health preservation. As a result, the reservation mechanism for suppliers of tourism elements such as scenic spots and hotels has been born. In order to ensure the economy and safety of the tourism experience, “small gatherings, large spaces” have become a new consumption demand after the epidemic. First, with the four seasons as the axis, the natural resources as the focus, and the human resources as the proportion, it is the special feature of Shandong tourism products. The SARS in 2003 and the new crown pneumonia epidemic have made people more aware of China People should follow the law. The effectiveness of the health concept derived from the change of seasons in disease prevention and control. Shandong has four distinct seasons, and the landscape naturally changes with time. Folk customs are rich and diverse, festivals and cultural activities are various, and with the historical evolution of the city, industry, agriculture, commerce, learning and other tourism resources, it is conducive to R&D with a clear hierarchy, a reasonable structure, boosting economic development, and a unique body and face shape with Shandong characteristics tour products. Second, give full play to the regional overlapping effect of urban agglomerations, enhance the core attractiveness, and form a high-speed rail tourism product of “fast, slow travel” from point to point. With the full completion of the high-speed rail network of the fourth floor and six ethnic groups in Shandong Province, high-speed rail can be built as the main means of transportation. Regional cultural high-speed rail-themed products highlighting the core attraction of urban living groups. For example, Shandong Travel Agency Association has developed and designed the “6-day high-speed rail canal style line”, and you can see the ancient business style of Beijing-Hangzhou Grand Tour River in Dezhou, Liaocheng, Xiao’an, Qufu, Zaozhuang: “15-day Qilu high-speed rail line”, in While enjoying the cultural differences of Qilu and experiencing the beauty of eclipse, you can also split and combine products according to your personal preferences, which is flexible and changeable. The difference calculation feature of the product is suitable for team travel. It can also meet the diverse needs of self-service tourists, starting locations and tourist destinations. The product date and different age levels can also be freely selected, which is very in line with the personalized characteristics of the current version of the tour. Third, break the single brand of tourism products in Shandong Province. The appearance pattern with little content accelerates the iterative update of products. Cattle often supply high-quality products. Combined with the principle of the unity of production and consumption of raw and travel products, and using Internet technology, we will create an integrated platform for industry production and sales, and realize B2B2C research and development and evaluation. The dynamic product management mechanism based on market feedback shortens the market introduction period and use during pregnancy, and the life cycle of products is determined by the market, forming a rich connotation and satisfying diversified needs. The fourth quality is combined with the development of “tourism + Tianli countryside – agricultural and sideline products” The new model responds to the new demand for “small gathering, large space” car travel consumption. Bishan Travel Agency and the Department of Agriculture and Rural Affairs conducted resource docking, and collided with new products of integration of agriculture and tourism. Enriching new forms of rural culture, taking the opportunity of exploring new paths for the development of rural ecological tourism, and cultivating a group of rural tourism practitioners
