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Read:
Bloom, N., Van Reenen, J., & Williams, H. (2019). A Toolkit of Policies to Promote Innovation. The Journal of Economic Perspectives, 33(3), 163–184. https://www.jstor.org/stable/26732326
LaMorte, W. W. (2019, September 9). Diffusion of Innovation Theory. Retrieved from https://sphweb.bumc.bu.edu/otlt/mph-modules/sb/behavioralchangetheories/behavioralchangetheories4.html
Chapters 6 and 7 of the textbook (Tanner, J. & Raymond, M.A. (2016). Principles of marketing.Open Textbooks for Hong Kong. Licensed under a Creative Commons by-nc-sa. Read online at: https://www.opentextbooks.org.hk/ditabook/16010)
For the Essay:
Explain the four types of consumer offerings and how they differ from one another.
Give examples of products/services that you have purchased from each category.
***Note: Be sure to use in-text citation and provide references for your sources, including textbooks.
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