Why are some of the provisions in shouty capital letters, does this make a difference legally?

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The instructions for this paper are found in the “Assignment Descriiption” attachment.
The Laws takes place in the United Arab Emirates.
A Very High Value Individual Client has just come in to consult with you about signing a Brand Ambassador Agreement. The Client tells you that she is very excited to represent the Company. The Client says that she is unsure of her rights and obligations under the Agreement and furthermore that some of the Sections and the Miscellaneous section are unclear. She is seeking professional advice before signing it.
She has several questions for you below and would like several amendments to pose to the opposing side. The Client asks that you please respond in writing to these questions in the form of a formal letter that will be consulted by her publicity team going forward. Be sure to use careful and clear yet plain language that as non-lawyers she and her team will understand. Be sure to refer to the clause and subclause for clarity when you answer the questions and provide amendments.
Questions:
1. When would the Agreement become effective? How long does it last?
2. What can I post on my social media sites concerning Company’s Brand?
3. How do I earn money? How much will I get paid? How often will I get paid?
4. How do I communicate with the Company?
5. What is an undertaking?
6. Why are some of the provisions in shouty capital letters, does this make a difference legally?
7. What does Article 10, Limitations on Liability, mean?
8. What is Indemnification?
9. What does Article 13, Statute of Limitations, mean?
10. What is Arbitration?
11. What does the Waiver clause mean?
12. What does the Non-assignment clause mean?
13. What does the Entire Agreement clause mean?
14. Is there any reason(s) not to sign this Agreement?
15. After reviewing the requested amendments below, do you recommend any additional amendments?
Amendments:
The Client has asked for several amendments. Please make the following changes to the Agreement by providing drafts of the amended clauses in track changes and in clean copy.
1. I would like a higher commission given my celebrity status. I prefer to be paid in UAE dirhams.
2. I require that the Company promise that the goods sold for which I get commission are always available and under warranty.
3. I would like any arbitration tribunal to consist of three arbitrators.
4. I am opposed to Article 14, clause A—please amend it in my favor.

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