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Consider the balance businesses must adhere to, to satisfy each of the stakeholders. If a company charges a higher price, the business owner and shareholders will be satisfied; however, customers will not.
watch https://youtu.be/pHrDUu4RjtgVedio link:
, and consider questionable business practices that an advertising executive may face. Please choose one of the scenarios below, and respond with actions you would take if you were an Advertising Executive. Please consider all stakeholders listed above. Your response should be a minimum of three paragraphs.
1. You work for a vaping company that sells fruit flavored and sweet vaping pods that kids may find appealing. Your company wants to hire a cartoon mascot as its spokesperson.
2. Forcing products: Some marketers take the easy way out. To sell more and hasten revenue production, they push products to multiple markets without proper research.
They are hoping to stumble upon a willing market by pushing their products to as many people as possible. This is a wasteful tactic, and it could also end up halting your progress and destroying your reputation.
3, Perpetuating stereotypes: Your advertising campaigns or messaging contain gender and racial stereotypes. Your advertising campaign has the woman doing all of the household cleaning and caring for kids at the home, while dad is absentee father.
4. Privacy rights: Your website does not disclose that you use “cookies” to follow buyer behavior and sell consumer data.
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