· You will do a Case Study focusing on an International Social Media Cam

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·
You will do a Case Study focusing on an International
Social Media Campaign or Guerilla
Marketing Event. Whichever you do, it
should be unique and innovative. Be sure to delve into credible research about
these types of campaigns.
It will
be your scholarly research that will get you to a great case study. The
USA, France, South America, and Asia are all well-known for innovative
campaigns. Just make sure it’s
not in your text. You can choose from nonprofits, NGOs, corporations,
sports, the arts, education, entertainment, or public health. Use Google
Scholar and keywords that fit your interests along with “social media
campaign,” “IMC,” type of campaign, or “guerilla marketing events.” Be
sure to tie your search to an “international” slant.
International Case Study Sections &
Content:
o
Describe the situation/problem/reason for the
campaign or event. The reader needs to have a clear understanding of the
situation for which a solution is sought.
o
Give some background about the entity you chose.
o
Describe the campaign/ event/ solution.
o
Include the international/cultural considerations.
o
Evaluate the response/reception/outcomes to the
solution.
o
Tell the whole story…leave no unanswered questions.

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