I am asking you to research and write a paper on a topic that relates to the ro

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I am asking you to research and write a paper on a
topic that relates to the role of marketing either within an organization or its role in society. More
specifically, pick a topic that might falls under any of the chapters that we learned about as part of this
class and discuss its important role in either the organization or in society.
If you are more interested in the latter (marketing’s role or influence in society), feel free to expand to
discuss corporate social responsibility or ethics. This is a particularly interesting area of research and
there are fruitful opportunities to learn about the topic.
As you discuss this paper, consider the following: Why is this topic important? Use critical
analysis and critical thought. Do not just summarize. Analysis, synthesize and extend the
information that is out there. Explain how your paper contributes to what is known about the
topic.
Plagiarism will not be tolerated. That means you cannot lift paragraphs from any articles,
websites, or any other published materials, etc. This paper must be your own work in its
entirety.The paper will be analyzed through Turnitin.com. If there is more than 18% overlap
with other sources not properly cited, your paper will be subject to careful scrutiny and will
be considered plagiarized (you will receive the report if any wrongdoing is identified).

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