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Write a report to list and discuss the major bases for segmenting
consumer and business markets for Uber Eats in Canada. (Do not include title page, table of contents, introduction)
The report should include the following section.
Target Market Analysis :
o Identified two Segments to target
o Segment attractiveness Factors
o Demographic characteristics of market
o Psychographic characteristics of market
o Behaviors of target market
o Strategies appealing to target market
Include pie charts,bar graphs to demonstrate the users in different regions, business growth, and users ages that utilize the app.
ie charts,bar graphs should be used for every type of segmentation variable.
The report should be written in a professional manner (3rd person) without point form, excessive abbreviations or unexplained jargon.
All sources to be listed on a separate page.
The class notes on market segmentation has been uploaded for reference. ( 2 Example report have also been uploaded for reference/guide only)
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