Discussion Question for Chapter 10 Consumer Choice and Behavioral Economics Watc

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Discussion Question for Chapter 10 Consumer Choice and Behavioral Economics
Watch the video and answer the following questions: Why did J.C. Penny’s Strategy of “Everyday Low Prices” Backfire?
https://mediaplayer.pearsoncmg.com/assets/fewtKb1TZ3ZyyzQ1rabf0ztdflCF0WRH
Adhere to APA standard and use APA guidelines to cite references.

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