The Challenge You were introduced to Porter’s Five Forces Model, via your readin

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The Challenge
You were introduced to Porter’s Five Forces Model, via your readings, which serves as a useful reference for defining competition. Specifically, you are to place yourself in the role of Strategy Officer for a soon-to-be-established adult daycare center based in the city of your choice. (An actual city must be selected as this assignment calls for formal market research.) This entity will be named Sunshine Center and it will offer the usual and customary array of services provided by adult daycare centers. Sunshine Center’s owners, new in their role as healthcare entrepreneurs, wish to gain a better understanding of competition in the market and enlist you to prepare an associated assessment. The owners are familiar with Porter’s Five Forces Model and feel as though their knowledge of suppliers and buyers is sufficient. Noting the highly competitive market, however, they would like to bolster their knowledge of existing competitors, potential entrants, and substitutes and have requested your assistance and advice. (As the owners indicate that the organization is in a competitive market, the city you select must mirror this attribute. Smaller municipalities likely will not qualify. As such, moderately-sized or larger municipalities should be selected.) Your task is to perform a market assessment, identifying existing competitors, potential entrants, and substitutes in the city of focus for adult daycare services.
Doing so will require you to consult a variety of information sources (e.g., telephone directories, the Internet, industry databases), reflect on your own knowledge of the marketplace, conduct field research, and explore other relevant avenues in an effort to comprehensively identify the noted competitive forces across the three designated categories of Porter’s framework. Competitive forces in each category must be explicitly identified (e.g., existing competitors and potential entrants must be listed by their specific brand name, substitutes must be explicitly identified and named).The end result of your efforts should yield a comprehensive overview of the competitive threats in the city of focus, affording the adult daycare center’s owners with details.
Your paper must be well referenced, with at least three (3) of the references being from scholarly academic journals. (If you cannot ascertain whether a journal does or does not qualify as scholarly academic, contact the Noel Library and request assistance.) References may be prepared using the style guide of your choice (e.g., APA, MLA); just be sure to consistently use the selected style. Treat this as a formal report, rather than an informal web post. Note that references consisting merely of web links are unacceptable.
In presenting your work, identify the title, and submission date at the top of your submission and supply the following headings, exactly as they appear below, placing each in bold text:
• Introduction (In this section, supply a brief introduction, helping the reader grasp the intent of the forthcoming work.)
• Background
◦ City Profile (In this section, supply a brief overview of the city of focus, noting its name, population, demographic characteristics, and any other helpful background information.)
◦ Service Profile (In this section, supply an overview of the area addressed by the organization: adult daycare services. Provide a definition, note major areas of focus, and offer other helpful details, demonstrating your grasp of this particular area of healthcare.)
• Competitive Threats
◦ Existing Competitors (In this section, identify adult daycare centers by name currently in operation in the city of focus. Be sure to supply brief profiles of leading centers, aiding the owners in their quest to understand competitors.)
◦ Potential Entrants (In this section, identify healthcare providers by name who are not currently providing adult daycare services in the market, but might have the potential and desire to do so in the future. Be sure to indicate your view as to the likelihood that these entities actually might pursue offering such services.)
◦ Substitutes (In this section, identify offerings that might serve as substitutes for adult daycare services. Be sure to identify substitutes by name and indicate their threat potential.)
• Conclusions (In this section, summarize the report, being sure to express your thoughts on the overall competitive environment faced by the given center.)
• References (In this section, supply a list of references conforming with the instructions listed elsewhere in this communication.)

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