For this paper, you are creating your own t-shirt company where your t-shirts wi

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For this paper, you are creating your own t-shirt company where your t-shirts will be sold online and in retail locations. You will choose one of the following options below. Whichever option you choose, you will continue to use this option for each weekly course project assignment. The weekly projects will build towards your final marketing plan for your t-shirt company.
Option 2: Medium cost t-shirt company
T-shirt selling price $30.00 each
Medium sales volume of t-shirts (i.e. a medium # of t-shirts are sold each year)
Medium profit margins (i.e. the profit from each t-shirt is medium)
Submit a 2-3-page paper in which you start to build the marketing plan for your t-shirt company in the apparel industry. This paper will consist of three sections: your t-shirt company introduction, the marketing mix, and SWOT analysis chart. Your paper needs to be in APA format, include a title page, and a reference list.
Section 1: T-shirt Company Introduction (1-2 paragraphs)
Identify which option you have chosen
Create a company/brand name – Company name is Muggle Vibe
Describe the company and the product
Explain how you will differentiate your brand
Section 2: The 4 Ps (2-4 paragraphs)
Identify marketing strategies you will use and provide your rationale. Remember the strategy of the long-term plan which include the goals of achieving a competitive edge in the market.
Outline the 4 P’s (product, price, place, promotion) and explain how you would use each one to inform your marketing strategy.
Section 3: SWOT (include SWOT chart image) and SWOT Summary (2-3 paragraphs)
Build a SWOT chart for your t-shirt company that includes the Strengths, Weaknesses, Opportunities, and Threats that company should consider.
Describe how your t-shirt company will use the SWOT information to develop the marketing strategies and activities. Explain your rationale with examples.
Suggested Outline (from Instructor):
Introduction-Address your objectives in creating a marketing plan
Identify which option you have chosen
Create a company/brand name
Describe the company and the product-choose one of the 3 options listed.
Explain how you will differentiate your brand
Cover overall marketing strategies
Review 4 P tactics
Create a SWOTT chart
How will you utilize the SWOTT chart?
Summary/conclusion

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