Identify your success metrics: how will know your campaign is successful?

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Future Company Digital Strategy (Brand name: Beyond Meat)
• Identify a company and one slide telling us its background(that you would like to work for in the future).
• Study their existing digital marketing strategy and brand health.
• Identify an expansion opportunity for the company: is there a new. market opportunity, growth channel, a new customer segment, content strategy, rebranding approach, or etc.
• Compare their existing Marketing Strategy against their direct or indirect competitor.
• Then, design a competitive Digital Marketing Strategy (using a $100k marketing budget to reach your goals).
• Create a timeline for executing your digital/marketing strategies.
• Identify your success metrics: how will know your campaign is successful? what should you measure to learn more about your new strategy?
Make sure your slides have sufficient information reflecting what is required and any other pertinent information you will like to share. Please note that your in-class presentation is limited to 10mins.
Don’t miss any steps above, and there are some example screenshots that can give you some direction.
Comments from Customer
please include the speaker notes as well; the example just gives you a direction, you don’t need to follow them step by step, the descriptions of the assignment are the main contents to follow.

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