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QUESTION
To demonstrate on-line research, written communication and problem-solving skills related to a) e-commerce as a marketing tool and b) marketing issues in the e-commerce space.
Paper details:
Go to http://content.pixlee.com/rs/917-RYQ-527/images/Digitally-Native-Brands-2018_FINAL.pdf. This article will reinforce your understanding of DNVB as well as provide 25 examples of recent DNVB launches to give you some ideas for this assignment.
Assignment Tasks:
Part A (15%)
You are to create a DNVB. Identify it and the products and/or services you would be offering.
Along with the name, identify the products and/or services you would be offering.
Explain how this is a DNVB versus just another e-business.
Describe the channel strategy (e.g. omni-channel, multi-channel, single channel) you think would be appropriate upon start-up. What about short-to-medium term?
Develop a research plan to determine the viability of your e-business; the target market and the needs you would be serving. Describe your research methodology including the type of data you will be after; qualitative, quantitative or both. Explain your rationale for this choice. How will you collect the data; i.e. assuming it’s all on-line, what tools and/or platforms will you use?
Note: This is a plan, not the actual strategy you described in #3.
Part B (10%)
List three challenges you would face in developing your DNVB and what help (e.g. software support, digital sales support, etc….) you would seek in addressing these challenges. Be specific in naming the products and/or services you might use.
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