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QUESTION
1. Brain is my writer
2. All-This is a real company, although the numbers have been disguised for confidentiality and a real consulting engagement. This is open book, open notes, and open source. Feel free to use the internet and other sources as needed. You can collaborate on this assignment with one or more people BUT make absolutely sure that your final submission is your own work. There is no rubric for this assignment because there are no rubrics in real life. After 10 weeks and 7 NPD assignments with me, I hope you know what I am looking for by now. To do well on this assignment, you should use the learning’s, the models and the power points from our classes, all of which are posted. I really learned a lot from you this summer and added those learnings to the power points. BTW, this case contains a bunch of information that is pretty much irrelevant to the new products part of the engagement but I left in anyway for context. Don’t feel like you need to use all of the numbers or any of them in fact. In every engagement there is always more information that we need. The trick is to sort out the important pieces. This assignment is a little different from some of the NPD ones in that this company is starting their new product efforts virtually from scratch. They need to understand how to set up and run a new product process and they need a concrete example of what a final marketing proposition would like like.
3. Please ask if you have any questions. Don’t guess, call me any time.
4. Documents will send through email
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