Global Perspective in Marketing Ethics

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QUESTION

Question
Global Perspectives in Marketing Ethics: Assessment
“Climate change is the single biggest threat to humanity and all businesses.” (Luis Di Como, Unilever)
Climate change is an ethical issue that has impacts across environment, human and animal welfare posing significant challenges to marketing.
1. Select the climate change related issue that will be your core focus.
2. Focusing on either a consumer or business perspective identify the key challenges posed by your selected ethical issue for business or consumers and offer recommendations as to how this challenge(s) could be addressed and any opportunities realised.
Ensure you fully engage with literature to support your arguments and apply relevant theory.
Criteria
Please consult the below marking rubric for assessment criteria and use this to guide your submission.
Structure of the paper:
Introduction, Literature review, References, Organisation, Accuracy, clarity, conciseness, Grammar, punctuation, spelling  > Assessment criteria: See rubric below .

Intended Learning Outcomes being assessed in this paper
1.critique the relationship between consumer ethical concerns and market behaviour.
2.provide a critical overview of key theory and perspectives in relation to consumer and corporate ethics.
3.critique the nature of consumption in society and the implications for global societal, individual and corporate well-being.
4.illustrate an understanding of the various forms of consumer ethical motivations and resultant choices and behaviour.
5.analyse the notion of responsibility as it applies to corporations and their relationship to their stakeholders.
6.define the key concepts of corporate social responsibility.
7.use research papers and materials to develop a coherent argument around complex issues.

Coursework Rubric
Dimension Excellent ….> PASS Unsatisfactory …> Fail
Introduction Assessment focus is structured to provide a logical framework to address the assessment question, positioned in relation to existing understandings
Fully persuades the reader as to the relevance to the assessment question Fails to adequately describe the assessment focus and relevance to the assessment question.
Literature review The literature review is very comprehensive and describes relevant material
The purpose of the literature is clearly described
There is an excellent connection between the material reviewed and the assessment question
Engagement with the literature is critical and analytical, evidenced by discussing, evaluating and possibly critiquing key insights. The literature review lacks comprehensive coverage of relevant material
The purpose of the literature is not clearly described
There is no connection between the material reviewed and the assessment question
Engagement with the literature is descriptive and based on summary and recall of information, e.g. key insights are summarised without any attempt to discuss, evaluate, analyse or critique
References Exceptional identification of a wide range of appropriate and authoritative sources
Referencing is excellent in body of text and in reference list
Excellent compliance with the Harvard reference style Poor identification of sources
Many citations are missing from body of the text and/or reference list
Unsatisfactory compliance with the Harvard reference style
Organisation The organisation of the
submission is excellent
All sections of the
assessment are present
The flow of the writing is
excellent across sections
and within sections
Exceptionally effective, clear and concise expression and structure which enabled the reader to easily understand the work The submission is very
disorganised
Certain sections of the
assessment are missing or
in the wrong order
The writing does not flow
logically either across
sections or within
sections
Inadequate explanation of the research, with lack of clarity.
Accuracy, clarity, conciseness All facts presented in the
assessment are accurate and
citations are also discussed
in an accurate fashion
The assessment is clearly
written and very easy to
understand
The assessment is
appropriately concise and
always relevant (to the
question being covered) Many factual errors exist
within the assessment
and citations are discussed
in an inaccurate fashion
The assessment is not
clearly written in that it is
difficult to understand
much of it
The writing is not concise
(overly convoluted and
wordy) and much of the
assessment is irrelevant (to
the question being covered)
Grammar, punctuation, spelling No grammar, punctuation,
or spelling errors
Assessment was clearly
proofread There are a lot of grammar,
punctuation, and spelling
errors
The errors seriously
interfere with the
readability of the assessment

Formatting
You won’t be penalised if you don’t follow this good practice on formatting, but it will help your markers.
• Use a Sans Serif font in black, e.g. Arial, Avant Garde, Calibri, Helvetica and Geneva.
• Use font size 12.
• Use 1.5 or double line spacing.
• Align your text to the left margin.
• Add page numbers.

Referencing and bibliography
You should reference your sources appropriately and list these in a bibliography.  The bibliography is excluded from your word limit.  You should use the ‘Harvard’ referencing system, as detailed below for written coursework.

No Plagiarism: Any Plagiarism will result in failing and reporting to the university to re-investigate all your previous degrees. Plagiarism is strictly prohibited as it will result in losing your degree.

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